Seasonal Influenza Market Outlook, Trends And Future Opportunities (2024-2031)

Seasonal Influenza Market is Forecasted to Hit US$ 10.0 Bn By 2031 | CAGR 5.5%

  • Date: 26 Mar, 2024
  • Author(s): Sagar Karlekar

Global Seasonal Influenza Market is expected to reach US$ 10.0 Bn in 2031 with a growth rate of 5.5%.

The seasonal influenza market is a part of the broader pharmaceutical industry, focusing on the development, manufacturing, and distribution of vaccines and antiviral drugs to combat the annual flu season. This market plays a crucial role in public health initiatives, as influenza viruses are highly contagious and can lead to severe complications, particularly among high-risk groups such as the elderly, young children, and individuals with compromised immune systems.

The growth of the seasonal influenza market is driven by several factors, including the continuous evolution of influenza viruses, necessitating the development of new vaccines each year. Additionally, the increasing awareness of the importance of vaccination, particularly in developed countries, has contributed to the market's growth. Furthermore, the rising prevalence of chronic diseases and the aging population, which are more susceptible to influenza-related complications, have also fueled the demand for effective vaccines and treatments.

Seasonal influenza, commonly known as the flu, is a contagious respiratory illness caused by influenza viruses. It spreads easily through coughing, sneezing, and contact with contaminated surfaces. Symptoms include fever, chills, muscle aches, headache, sore throat, and fatigue.

Key Report Insights:

  • Major market driver: Rising incidence of influenza worldwide. Each year influenza causes 3-5 million severe illnesses and 290,000-650,000 deaths globally (WHO).
  • Companies are developing more effective influenza vaccines, antiviral drugs, and diagnostic tests. For example, Seqirus is developing cell-based and adjuvanted flu vaccines. Roche launched the cobas Influenza A/B & RSV test in 2018.
  • Advances in cell-based production methods are enabling faster and more scalable vaccine manufacturing. High-throughput sequencing is improving influenza surveillance and strain selection.
  • mRNA vaccines and universal flu vaccines are emerging technologies that could transform the influenza market by providing broader, longer-lasting protection.

Market Growth, Market Dynamics, Market Opportunity Assessment

The seasonal influenza market is expected to witness substantial growth in the coming years, driven by several key factors. Firstly, the continuous emergence of new influenza strains and the ever-changing nature of the virus necessitate the development of updated vaccines annually. This ongoing demand for new vaccines ensures a steady stream of market growth. Secondly, the increasing focus on preventive healthcare measures and the rising adoption of vaccination programs by governments and healthcare organizations worldwide contribute significantly to market expansion.

Market dynamics are shaped by the interplay of various factors, including regulatory policies, technological advancements, and the competitive landscape. Stringent regulatory frameworks governing vaccine development, manufacturing, and distribution ensure the safety and efficacy of influenza vaccines, thereby fostering consumer confidence and driving market growth. Furthermore, ongoing research and development efforts to improve vaccine formulations, delivery methods, and production processes have the potential to enhance vaccine effectiveness and accessibility.

The market also presents substantial opportunities for growth and innovation. The development of universal influenza vaccines, which could provide broader and longer-lasting protection against multiple influenza strains, is a promising area of research. Such vaccines could potentially reduce the need for annual vaccinations and significantly impact the market's dynamics. Additionally, the emergence of novel vaccine delivery technologies, such as needle-free injections and nasal sprays, could improve vaccination compliance and accessibility, particularly among needle-phobic individuals and children.


  1. Increasing Adoption of Vaccination Programs: The rising awareness of the importance of influenza vaccination, coupled with government-led initiatives and public health campaigns, has driven the widespread adoption of seasonal influenza vaccination programs globally. According to the World Health Organization (WHO), influenza vaccination coverage among high-risk groups, such as the elderly and individuals with chronic conditions, has steadily increased in recent years.
  2. Growing Aging Population: The elderly population is more susceptible to influenza-related complications, and their vulnerability has contributed to the increasing demand for effective influenza vaccines. According to the United Nations, the global population aged 60 years and above is projected to double by 2050, reaching nearly 2.1 billion, creating a significant market opportunity for seasonal influenza vaccines.


  1. Development of Quadrivalent Influenza Vaccines: The trend towards the development and adoption of quadrivalent influenza vaccines, which provide protection against two influenza A strains and two influenza B strains, has gained momentum in recent years.
  2. Emphasis on Improved Vaccine Delivery Methods: There is a growing focus on developing alternative vaccine delivery methods, such as intradermal injections and nasal sprays, to enhance patient comfort and compliance.

Market Opportunity:

The development of universal influenza vaccines, capable of providing broad and long-lasting protection against multiple influenza strains, represents a significant market opportunity in the seasonal influenza market.

Key Regional Insights:

  • Largest Region: North America, with a market share of 40%. Prominent companies in the region include Sanofi, GlaxoSmithKline, and Seqirus. The region's market growth is driven by factors such as well-established vaccination programs, high healthcare expenditure, and a large aging population.
  • Second Largest Region: Europe, with a market share of 30%. Key players in the European market include Sanofi, GlaxoSmithKline, and Seqirus. The region's market growth is fueled by increasing vaccination coverage rates, government initiatives to promote influenza vaccination, and a growing elderly population.
  • Prominent companies in the seasonal influenza market include Sanofi, GlaxoSmithKline, Seqirus (a CSL company), AstraZeneca, Novartis, Mylan, and Pfizer. These companies are actively engaged in the development, manufacturing, and distribution of influenza vaccines and antivirals on a global scale.

Market Segmentation:

  • By Vaccine Type
    • Inactivated
    • Live Attenuated
    • Recombinant
    • Others
  • By Technology
    • Egg-based
    • Cell-based
    • Recombinant
    • Others
  • By Age Group
    • Pediatric
    • Adult
    • By Distribution Channel
    • Hospitals
    • Clinics
    • Pharmacies
    • Others
  • By Valence
    • Trivalent
    • Quadrivalent
    • Other multivalent
  • By Regions
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • Israel
    • South Africa
    • North Africa
    • Central Africa
    • Rest of the Middle East


"Seasonal influenza (flu) is a highly contagious respiratory illness caused by influenza viruses which circulate annually. It is characterized by symptoms like fever, chills, cough, sore throat, runny nose, muscle/body aches, headaches, fatigue, and sometimes vomiting and diarrhea. Seasonal flu can lead to hospitalization and deaths, especially among high-risk groups like the very young, elderly and those with certain chronic medical conditions. It represents a significant disease and economic burden globally. Vaccines and antiviral drugs are available for prevention and treatment. New technologies like cell-based production, universal vaccines, and alternative delivery methods are being explored to provide more effective influenza control options. The seasonal influenza vaccine market comprises revenues from seasonal flu vaccine product sales, distribution, and research and development."

Why iDataAcumen

Actionable Insights

Access to robust insights derived from our rich internal databases and external sources

Deep Industry Acumen

Our industry experts have a keen understanding of macro and micro economic trends

Research Customization

On-demand generation of research and insights tailored to your needs

Vast Industry Coverage

We provide market intelligence services across multiple healthcare domains